Blogging is an inexpensive way for your business to develop a stronger web presence and a way to communicate with your audience.
Blogging, especially when combined with social media, is a powerful way to promote your business online. There are still many small business owners that are hesitant to make the jump and start a business blog, but they’re missing out on a big opportunity.
- Free Marketing
Your website already exists, why would you not get your message out in the public for free? Business websites which have a blog generate 97% more links from other sites than those which don’t.
- Loyalty
It is really hard for a customer to feel any sense of loyalty to a brand or business which just shouts sales at them. You personify your company and make it a set of real people. Sharing your message is not just free marketing, but a way to build that relationship.
- Help new customers find you
When customers browse online and find an interesting article, they click through to see what has been written. It’s a simple way to attract a new customer and is used by many companies.
- Improve your SEO
It’s your website’s ability to be found and searched. By blogging frequently, you will be constantly adding new content to your site, adding new pages and generating new links to and from your website. All of these help to improve your SEO. Business websites that have a blog become more visible and therefore increase their ability to create sales.
- Increase your traffic
It almost seems too obvious to include in this list, but the main reason you really need a blog is to increase your traffic. The more people that visit your site, the more people who know about you, know about your products and, in the end, will buy them. Business websites which have active blogs attract around 55% more visitors to their site than simple online stores do.
- The power of the blog is endless
It’s beneficial, no matter where your customers are in the purchasing process.