Your Instagram bio is searchable, think of it like SEO on your website, so potential clients can search for:
“VA in Leicester” and Instagram will search the words and offer up suitable accounts that have used those words in their BIO, NAME and in your CAPTIONS. Instagram will then use its relationship algorithm to sort the order in which they are seen by the searcher, this algorithm decides how interested you will be in the account based on your previous interactions with them, hashtags and accounts in common, amongst many other things.
Things that will help you get to the top of the list when your potential new clients search.
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- Connecting and regularly interacting with businesses in your area.
- Using location based hashtags and hashtags that relate to your dream client.
- Using words that clients search for.
A social media bio should include all of the following:
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- Who you are
- Where you work
- What you do
- The topics that most interest you
- Something that makes you memorable
- How someone can get in touch with you
