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The do’s and don’ts of growing your social media account

If you’re trying to grow your account take a look at the do’s and don’ts of social media marketing for business owners.

Tools like Buffer, Hootsuite and Sendible can take much of the legwork out of remembering when to post. If you can only manage two pieces of content, then commit to merely posting twice a week. The important part is that you stick to the schedule week in and week out.

Social media marketing is about developing visibility, personality and community for your brand. By abiding by the do’s and don’ts listed below, you can put together a set of basic ground rules for your business’s next social media marketing strategy.

Do's

• Having a planned content schedule
• Mixing in fun and educational posts
• Using a variety of hashtags
• Analysing your insights

Don'ts

• Random Posting
• Only post promotional content
• Only using trending hashtags
• Ignoring your insights